In questa intervista racconto la strategia alla base del progetto di comunicazione di Centergross: media relations, relazioni istituzionali e brand journalism hanno fatto sì che Istituzioni e media, a tutti i livelli, oggi riconoscano nel Pronto Moda l’alternativa – sostenibile e Made in Italy – al fast fashion.
Comunicazione
Nardone: «Ora tutti sanno che il Pronto Moda è l’alternativa sostenibile al fast-fashion»
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