First, let’s take a step back. In 2016, Alessandro Nardone, needing to launch his latest novel in the United States, first imagined and then implemented a social media marketing strategy that took on the appearance of a real presidential campaign to conquer the White House, which was covered by media worldwide.
Alex Anderson (the name of his alter ego) materialized and came to life through a website and a Twitter profile with which he managed to convince tens of thousands of Americans of his real existence, and that he was truly vying for the Republican nomination against Donald Trump.
Exactly one year from the increasingly likely “rematch” between the former president and Joe Biden, along with “mental coach” Francesco Fabiano, Alessandro Nardone will retrace Alex’s story, analyzing every facet: from supporting Edward Snowden to his tour in the United States as a Vanity Fair correspondent, to the techniques used to bring the “internet candidate” to life, also told through a gallery of the most significant (and amusing) tweets and messages from the first electoral campaign in which an Italian, in fact, ran for the U.S. presidency.
Nardone and Fabiano will reveal the secrets and the most amusing gaffes of the challenge between Biden and Trump, accompanying the audience on a journey into the heart of what promises to be the most exciting electoral campaign of all time.
Not coincidentally, the choice of the location falls on the Old America, the ideal place to enjoy an overseas evening without leaving Lake Como. The event will take place on the evening of Friday, December 1st, and participation is possible only by reservation through this link.