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If the new Trump’s social media was called…Trump?

He placed his name everywhere, making it a powerful brand to such an extent that allowed him, among other things, to become President of the USA while having against the 95% of the media mainstream.

It was the year 2016 and he did it bypassing the traditional information thanks to the social networks: a horizontal communication, direct, which allowed him to reach a very high loyalty rate among his followers.

Warning, this isn’t absolutely a minor detail since it underlines what it means to create an authentic connection with who is following us. In fact, if we go back for a while to June 2015, we find a Republican party completely divergent inside and with an extremely disappointed basis.

Well, during that campaigning, Trump has been able to relight the spark of enthusiasm, making the conservative-wing his people. Also today, that he’s no longer president, the main part of the republicans’ support Trump, there is no Capitol Hill or the exclusive from Twitter who can hold it.

With all due respect to what’s left of the republican establishment – as I wrote on last 22nd January – the ex-President doesn’t need to found another party because he already has the GOP. This is demonstrated by the last convention of Cpac, which it has been a kind of Trump-pride.

Of course, even if everything he says is immediately relaunched by the social media, now he needs to get back to having a channel to horizontal communicate, and it’s not by chance that comes the statement made by Jason Miller to Fox news «Trump will launch a new social media platform that will completely redefine the sector. »

It’s obvious that, if there is somebody able to cut through the excessive power of the Big Tech that censored him, that is him; certainly, more than the possibility to reconquer his digital identity, he also will see a greedy occasion from the business point of view.

So, I had fun imaging how could be structured the Trump’s social, starting from the name, that probably is hiding among the 1614 dominium the Trump Organization currently owns.

Reflecting, I carried out an initial verification: Trump became Trump placing his name everywhere, why shouldn’t he do it with his social network too?

The dominium is there, and it’s the one where we actually find the Trump Organization website, that is; the brand is already known and it doesn’t need big efforts to be transmitted; among other things it seems similar to Twitter and, in my opinion, the idea to tease Jack Dorsey tickles a lot The Donald’s ego: instead of “tweet” the posts could be called “trump”. The only disadvantage could be the refusal by his opponents that, to his social, would never subscribe not even if its name was pizza or ball.

In conclusion, the man that, more than anyone, has been able to use these channels, becomes instrument of the mass communication, giving the word to a growing number of people that are tired of the hegemony of the giant of the Web to which everything is permitted, also from the fiscal point of view.

This is a fascinating theory that at the same time is full of mystery. It is sure that, regardless of what you think about Trump from a political point of view, it will be interesting to see how and if he will capable to accomplish the hundredth challenge that seems impossible.

Written By

è consulente di marketing strategico, keynote speaker e docente di branding e marketing digitale all’International Academy of Tourism and Hospitality. È stato inviato di «Vanity Fair» negli Stati Uniti per seguire Donald Trump, a Kiev per la campagna elettorale di Zelensky, collabora con diversi media ed è autore di 10 libri. Nel 2016, per promuovere la versione inglese de Il Predestinato ha inventato la sua finta candidatura alle primarie repubblicane sotto le mentite spoglie del protagonista del romanzo, il giovane Congressman Alex Anderson. Una case history di cui si sono occupati i principali network di tutto il mondo.

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