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True friendship and the sham

Last night I wrote to a distant friend. Mind you, in this case the concept of the mean distance in its metaphysical sense, that is human, the opposite of what should be a relationship of friendship authentic, or proximity. True, the roads of life tend to divide them, our destinies but, more often than not, they are just an excuse to get away from someone who does not consider more akin. Already, the affinity. Between two friends, is the primordial instinct that snaps from the first moment, and that allows two people to freely choose to spend much of their time together. Principle not be treated as surrogates of love, as free from any morbidity or attraction towards the other, and therefore free, lightweight, clear.

Of our childhood friends, those with whom we shared our youth, each of us holds secrets that, perhaps, in the eyes of today seem frivolous but that despite this, will always keep intact aura of sacredness for which our memory will remember them only on occasions (alas increasingly rare) when you return to be together, even if only for the fleeting time of an evening.

Years pass inexorably, and engagements increase incontrovertibly: some of us become parents and others do not, someone is successful in his profession and others not, stubborn and lucky few manage to achieve their dreams and others not, but in any case the thing there, friendship, continues to look at each other for who we are, and not for what we have become.

Think about it, when you happen to meet one of our old friends, perhaps after years, we do not notice wrinkles or baldness, but look and smile that, for us, will remain the same as always. Yet, today we live the paradox of a term, friendship, raped and debased by the voracity of social networks, parallel worlds where you only need a single click, to define girlfriends people who at best do not know and, at worst, even we hate. No, this is meant to be my all except one of the many anti-social tirades placed by visitors, social, makes daily use. No sir. What I mean, is that contempt friendship facade, one that is waved like a banner when it might be convenient, except that you be immediately lowered when the self-interest, or purports to be, fails. The contempt, just like that.

The friendship is cultivated and undergoes, if necessary. Too easy to catalog among friends that Sperticano compliments at every turn – but then stab you in the back – and put on the side of the enemies those who have the courage to face spiattellarti things for what they are, even and especially in cases where you have an altered vision, and therefore distorted.

To those who wished to explore the theme, in order to clear his head, counsel to engage in the practice of a sport that will produce benefits sudden. Want to know what it is? Okay, I tell you: the cutting of dry branches.

Written By

è consulente di marketing strategico, keynote speaker e docente di branding e marketing digitale all’International Academy of Tourism and Hospitality. È stato inviato di «Vanity Fair» negli Stati Uniti per seguire Donald Trump, a Kiev per la campagna elettorale di Zelensky, collabora con diversi media ed è autore di 10 libri. Nel 2016, per promuovere la versione inglese de Il Predestinato ha inventato la sua finta candidatura alle primarie repubblicane sotto le mentite spoglie del protagonista del romanzo, il giovane Congressman Alex Anderson. Una case history di cui si sono occupati i principali network di tutto il mondo.

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